What do you look for WAY down south…

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  • #10702

    Leann
    Member

    To people in South America: How are products advertised there? What type of advertisement would make you want to buy a product if you lived in Peru, Columbia, Brazil, etc.?

    User Detail :  

    Name : Leann, Gender : F, Sexual Orientation : Straight, Race : White/Caucasian, Age : 30, City : Brighton, State : MI Country : United States, Education level : 4 Years of College, Social class : Middle class, 
    #27684

    Nelson A.
    Participant

    Your question is extremely general, but here goes. Here in Venezuela, as in much of Latinamerica, products in general need ‘hollywoood’ style marketing (selling dreams, with flair and beautiful people), while adding a small touch of local customs, showing usefulness (we generaly don’t buy stupid novelty items), and a good price-quality relation without saying ‘cheap’ bluntly. Usually you go for the A and B, because the C and D will just follow along, and sometimes even the E (the F only buys basic necessities, booze and bets). Customer loyalty here is very high, once you’ve completely converted your target, or even made it to their top of mind, it’s hard for them to switch. Coca-Cola spent DECADES trying to convert people here from Pepsi (who got here first), and they only made it after the Pepsi plants temporarily closed (a grave mistake). There are plenty of books on marketing in LatAm. I suggest you simply look through the net and you will find a lot of info.

    User Detail :  

    Name : Nelson A., Gender : M, Race : White/Caucasian, Religion : Catholic, Age : 30, City : Caracas, State : NA Country : Venezuela, Occupation : Lawyer/Business, Education level : Over 4 Years of College, Social class : Middle class, 
    #28858

    Nelson A.
    Participant

    Your question is extremely general, but here goes: Here in Venezuela, as in much of Latin America, products in general need ‘Hollywoood’-style marketing (selling dreams, with flair and beautiful people), while adding a small touch of local customs, showing usefulness (we generally don’t buy stupid novelty items), and a good price-quality relation without saying ‘cheap’ bluntly. Usually you go for the A and B, because the C and D will just follow along, and sometimes even the E (the F only buys basic necessities, booze and bets). Customer loyalty here is very high; once you’ve completely converted your target, or even made it to their top of mind, it’s hard for them to switch. Coca-Cola spent DECADES trying to convert people here from Pepsi (who got here first), and they only made it after the Pepsi plants temporarily closed (a grave mistake). There are plenty of books on marketing in Latin America. I suggest you simply look through the net and you will find a lot of information.

    User Detail :  

    Name : Nelson A., Gender : M, Race : White/Caucasian, Religion : Catholic, Age : 30, City : Caracas, State : NA Country : Venezuela, Occupation : Lawyer/Business, Education level : Over 4 Years of College, Social class : Middle class, 
    #26426

    Patricia
    Participant

    I’m from Brazil living in USA, and the main thing I noticed is,they don’t use minorities as spokespersons for a product. Maybe a black man to sell batteries for radio so he can hear his soccer game. But not the way McDonalds has comercials for whites, and hip-hop style for the african-americans.

    User Detail :  

    Name : Patricia, Gender : F, Sexual Orientation : Straight, Race : White/Caucasian, Religion : Baptist, Age : 40, City : sacramento, State : CA Country : United States, Occupation : office assistant, Education level : 2 Years of College, Social class : Lower middle class, 
    #39623

    ttgb6g8
    Participant

    hj

    User Detail :  

    Name : ttgb6g8, Gender : M, Age : gyui, City : vgbhjm, State : MS Country : Sweden, Social class : Lower class, 
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