I don’t believe people who are white are trying to become non-white. You suggest the irony of someone who dislikes non-whites, yet tries to darken their skin. But no racist says, ‘Know what I hate about Latinos? They are so darn caramel-colored!’ They see a Latino person and associate them with negative behaviors. With whites and their own skin color, it’s more of what is associated with a tan. It projects two things: health and wealth. It makes you appear that you spend a lot of time on the tennis court, swimming, playing baseball, etc., and that you have enough time to go out on your boat, go on vacations to warm places, etc. One hundred years ago, people did the opposite, because having tan skin meant that you made little money and worked in the fields. That’s the reasoning, albeit pretty stupid and dangerous.