I work in higher education and have for the past four years done admissions work at a private liberal arts institution. Education is more that brains. In many ways it assumes a skill set of navigating through a specific type of bureaucracy. I think less than 30 percent of the country has a four-year degree. The culture of higher education is intimidating. In some cases, attending college may create more fear of separation from the culture they know best with a majority who have not gone to college and fear what may happen if you do.