It’s the stereotypes and cultural brainwash. It tells them white men are the definition of masculinity. They suscribe to white beauty and begin to prefer white values and white culture more than the asian culture that asian men grow under. There is no similar stereotype for asian women. It’s actually the opposite. White men are taught that asian women are sexy and exotic. Why the huge disparity between stereotypes of the sexes is beyond me. There’s lots of theories and quite a bit of people griping about it, but it’s not going to change any time soon. I think what we asian males should do is try to overcome those outdated and largely negative stereotypes and show people what we really are.