They are targeting an audience (using very sophisticated marketing research) in order to garnish the most money possible. That target seems to be (and I hate to use this phrase) ‘trailer park trash.’ Then look at the Sunday morning fare on regular network TV – shows such as ‘Hour of Power.’ This is from a mainstream church with modern, somewhat liberal beliefs. The high hair and tons of makeup are not there. Their target audience isn’t selected for generating the big money, rather getting the word of Christianity across to the masses. In so many words, CBN and their ilk are out to get money from an audience that studies have shown are most likely to send them money because they see some sort of ‘kinship’ with these broadcasters. They further push that ‘kinship’ with a certain style and gaudiness that their audience appreciates. It ain’t the message they are worrying about – it’s getting the money, which translates into influencing politicians to further push their addendum for the rest of us ‘lost souls.’
Name : Mike, Gender : M, Sexual Orientation: Gay, Race : White/Caucasian, Religion : Agnostic, Age : 42, City : Ben Lomand, State : CA, Country : United States, Education level : Over 4 Years of College, Social class : Upper middle class
In reply to:
Why is it that Christian networks/shows feature people with really big hair and lots of make-up and gawdy, over-decorated sets? It makes me cringe, so I always skip over those channels -probably exactly the opposite reaction these people want. Do they think that kind of image will really convert viewers?
Jenna-M, Gender : F, Religion : Agnostic, Age : 28, City : Albuquerque, State : NM, Country : United States, Education level : 4 Years of College